The release of a team’s third team often goes under the radar, but can be extremely popular with fans.
If the home and away strips are not to fans’ liking, then the third kit offers another possibility for the fans to purchase a shirt for the new season.
It also gives the designers some more artistic licence than the home and away kit, leading to some truly extraordinary kits.
And this is no different with Chelsea’s third kit, which was released today:
Style meets technology. Introducing our 2018/19 @nikefootball third kit, featuring NikeConnect!⚡️
Shop now: https://t.co/kqmJ28W1Z5
*NikeConnect available in selected countries only. pic.twitter.com/3roSSupg7m
— Chelsea FC (@ChelseaFC) September 5, 2018
In an attempt to hark back to their roots – and similar to Tottenham’s third kit – they have included an aerial depiction of Stamford Bridge and its surrounding area on the front.
And like many NBA jerseys, NikeConnect is available with the shirts, which will allow fans to access customised content and exclusive experiences by scanning the logo on the shirt.
Its debut will be Chelsea’s trip to PAOK Salonika on 20th September, with the kit being exclusively used for the Europa League.
And it’ll only cost the fans a paltry £89.85 to pick up one of these third kits.
So, here’s how the Chelsea fans have taken to the new third kit:
LIFTING THE PL TROPHY WITH THAT MAKE IT HAPPEN
— Cyril Pélerin (@cyrilpelerin) September 5, 2018
Yessssss that looks so sexy
— Hazardinho (@SarriballEra) September 5, 2018
Yes. This is it. This is it. Inject it into my veins 💉💉💉💉💉
— Kẹ̀hindé Wiley 🇳🇬 (@ThisIsKennys) September 5, 2018
— MALIK (@antwanizme) September 5, 2018
— Kevin Hufford (@TheRealHuff8) September 5, 2018
— Michelle Bouchier (@MichelleBouchi2) September 5, 2018